Notice anything unique about the Toyota Prius c commercials lately? That's right. They all invite you to play a game...The Game of Life with Prius c. For those who haven't tuned in to the newest Toyota marketing game, this game is no ordinary dice and board pastime. This game is real life.
In order to launch the Prius c as well as connect with the innovative hybrid's younger demographic, Toyota marketing masterminds have begun an engaging campaign using the popular Hasbro board game as a theme. Bill Fay, Group Vice President of Marketing for Toyota, explains, "We wanted to give our customers something entertaining and engaging, yet familiar, they could identify with while introducing a vehicle to help them navigate this exciting new chapter in their lives."1
On top of airing Game-of-Life-themed commercials, the Prius c marketing campaign offers up interactive digital media elements throughout web venues such as YouTube, Facebook, Hype Machine, Pandora and Hulu. For example, the Prius c YouTube landing page features a virtual board game which allows users to move around and watch different videos. These short segments provide advice on some of life's challenges including financing your first vehicle, getting the most out of a dealership visit and navigating the technologies found in new Toyota models.
As you watch TV, Toyota of Boardman encourages you to keep a look out for the creative Toyota Prius c campaign. If you have any questions regarding the latest Toyota Prius hybrid, be sure to contact us online or stop by 8250 Market Street Boardman, OH 44512 in person.